Social Media & Influencer Partnerships Intern
Who we are
In 2018, Cowboy introduced the most beautiful, simple, and connected electric bike for urban riders. With a vision to be the ideal mode of transport, Cowboy has transformed the electric bike to be a fully connected ecosystem that our riders experience every day. Over time, the cultural impact we imagine is one of creating the living city - urban environments that are more mindful of us and the way we want to move and more sustainable for all its inhabitants.
We are a disrupter in the market with ambitious goals, winning Red-Dot awards in 2018, 2019, and 2021. We enhance the riding experience by unifying intelligent technology, delightful design, and meticulous customer service. Our mission is to become the most desirable micro-mobility company in Europe & US by 2025.
In May 2021, Cowboy launched its fourth model, introducing a new frame with a wireless phone charging feature. Our bikes, on-demand test rides, and repair services are available in more than 10 European countries and our bikes are available across the U.S.A. In January 2022, Cowboy raised $80 Million of funding from international investors led by HCVC and Siam Capital with continued support from previous investors Index and Tiger Global in the Series C round.
A Cowboy is someone with the courage, despite their fears, to follow their own intuition and to move their own way. Courage is the human emotion shared among our riders and with us as a brand.
The Role and the skills you’ll acquire
We’re looking for a Social Media and Influencer Partnerships intern to join Cowboy’s experienced Marketing and Creative team for a 6 months-long internship.
Our successful candidate will get a well-rounded experience in many important aspects of the Brand & Partnerships function learning from some of the best people in their respective fields.
At the end of this internship, the ideal candidate will be able to navigate the complex world of Brand Marketing across all its major building blocks, gaining experience in Influencer relations, social media strategy, analytics and reporting, events, and brand partnerships.
What you’ll be doing
- Influencer Research and Outreach: Conduct research to identify relevant influencers and creators who align with our brand values and target audience. Engage in outreach efforts to establish and nurture relationships with potential partners.
- Content Collaboration: Assist in developing creative content ideas and campaigns in collaboration with influencers. Coordinate content creation, review, and approval processes to ensure brand alignment.
- Campaign Management: Support the planning and execution of influencer marketing campaigns. Track campaign performance metrics and prepare reports to analyze the effectiveness of collaborations.
- Social Media Management: Assist in managing and curating content for our social media platforms. Monitor comments, messages, and interactions to maintain a positive and engaging brand image.
- Performance Analysis: Utilize social media analytics tools to assess platform performance, identify trends, and suggest strategies for improvement.
- Trend Monitoring: Stay updated on industry trends, social media best practices, and emerging platforms to propose innovative ideas and strategies.
- Partnership Documentation: Help with administrative tasks related to influencer contracts, agreements, and logistics for collaborations.
Who we are looking for
We are looking for someone who:
- Is eligible to work as an intern in Belgium
- Has professional working proficiency in English
- Familiarity with influencer marketing and the role of influencers in brand promotion.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate engaging content ideas.
- Detail-oriented, organized, and able to handle multiple tasks efficiently.
- Proficiency in social media analytics tools (e.g., Later, Metricool etc.) is a plus.
- Passion for pop culture, trends, and staying ahead in the digital landscape.
What we offer you
- Paid internship
- Fast-paced ambitious environment
- An opportunity to build new skills and competencies
- Working with people who love what they do every day
- Opportunity to contribute innovative ideas and make a real impact on the brand's success
- Networking opportunities with influencers and industry professionals
- Potential for future career opportunities within the company
Just like our rider community in cities across Europe, diversity is a strength. No matter where you come from, or the path you're on, Cowboy is inclusive and so is our workplace. Your unique skills, passion, and perspective will help us continue to transform mobility and urban life for the better.